AI Appointment Setting · Instagram

Wake up booked.

Setstone is a done-for-you AI setter for anyone selling high-ticket on Instagram: coaches, agencies, consultants, course creators. Trained on your exact offer and voice, it answers every DM in seconds, qualifies leads with real questions, and books calls into your calendar while you sleep.

It sells so well, it books its own sales calls.

02:47
LL
Lead Lab
active now
Message...

Booked at 2:47am, while the owner slept.

🎉Call booked·Marcus · Thu 2:30pm
🎉Call booked·Jenna · Fri 10:00am
🎉Call booked·Derek · Thu 4:00pm
🎉Call booked·Priya · Wed 11:15am
🎉Call booked·Noah · Mon 6:00pm
🎉Call booked·Sofia · Tue 9:30am
🎉Call booked·Kai · Fri 3:00pm
🎉Call booked·Elena · Wed 1:00pm
🎉Call booked·Andre · Thu 8:30am
🎉Call booked·Maya · Sat 12:00pm
🎉Call booked·Marcus · Thu 2:30pm
🎉Call booked·Jenna · Fri 10:00am
🎉Call booked·Derek · Thu 4:00pm
🎉Call booked·Priya · Wed 11:15am
🎉Call booked·Noah · Mon 6:00pm
🎉Call booked·Sofia · Tue 9:30am
🎉Call booked·Kai · Fri 3:00pm
🎉Call booked·Elena · Wed 1:00pm
🎉Call booked·Andre · Thu 8:30am
🎉Call booked·Maya · Sat 12:00pm
01The Night Shift

Your best lead DMs you at 2am. Then what?

// logfile · your_inbox.log
> tail -f inbox.log
> waiting for events...
> lead detected
> owner status: HANDLED
> setter status: ALWAYS ON
  1. 02:14
    A lead who just watched your reel sends 'info?'
  2. 02:15
    Silence. You're asleep. So is your setter.
  3. 08:30
    You reply. They've cooled off. 'I'll think about it.'
  4. 09:45
    They book with whoever answered first.
  5. with setstone
  6. 02:15
    Answered in 40 seconds, in your voice.
  7. 02:47
    ✓ Call booked. You find out at breakfast.

Every unanswered hour costs you the deal. Leads reply 10x more when answered in 5 minutes.

02The Hire

Meet the setter you can't out-hire.

It never sleeps, never has an off day, never asks for 5% of your close.

A human setter

  • Replies
    When awake
  • Cost
    $2,000+/mo plus commission
  • Coverage
    One timezone
  • Quality
    Good days and bad days

Setstone

Recommended
  • Replies
    In ~40 seconds, 24/7
  • Cost
    One flat retainer, 0% commission
  • Coverage
    Every timezone, every language
  • Quality
    Best day, every message
03ANY NICHE

One setter. Any high-ticket niche.

Setstone doesn't come preloaded with a niche. It learns yours: your offer, your qualification bars, your slang. If you sell it on a call, it books the call.

Fitness coaching
what's the #1 thing that's kept you from the goal so far?
SMMA / agencies
how many clients are you fulfilling for right now?
Trading education
how long have you been trading, and how's it actually going?
Course creators
what's your audience size looking like these days?
Business coaching
what's the revenue at now, and where do you want it?
Real estate mentoring
how many deals have you closed so far this year?
Dating & mindset
what would change for you if this was handled?
Your niche here
trained on your offer in under a week.

The demo sells lead gen because that's what our account sells. Yours will sell yours.

04The Pipeline

From cold DM to showed-up call. You just close it.

01Answer

Every DM answered in seconds, day or night, in your exact voice and any language.

Auto-detected: Swedish
hej! vad fick dig att kolla in det här?
såg din story igår, vill boka
perfekt, passar torsdag eller fredag bättre?
02Qualify

Real qualification, not a form. It asks about income, readiness and intent like a top setter, and politely turns away bad fits so your calendar only holds real buyers.

how much is it??
that's exactly what we cover on the call once we know it's a fit. price aside, is fixing this actually a priority for you rn?
03Book

No links thrown at leads. It reads your real calendar and offers actual times. One tap to confirm.

does Wednesday or Thursday suit you better?
Thursday
nice, I've got 10am or 2:30pm, what works?
2:30
Call booked · Thu, 2:30pm
04Nurture

Booking is where most setters stop and most no-shows start. Setstone sends a prep message minutes after booking, a value touch if they go quiet, and a reminder exactly one hour before the call.

  • Booked → instant prep message
  • Value touch if they go quiet
  • T-1 hour → 'we're on in an hour'
  • Showed up → handoff to you
05Recover

Ghosts get a casual bump a few hours later and one final touch the next day, never at 1am, never twice in a row. Cancellations get rescued with fresh times. No-shows get a graceful rebook.

  • Lead goes quiet → casual bump in your voice
  • Next day → one final touch
  • Cancelled → offered new times
  • No-show → warm rebook
05The Cockpit

You just watch it happen.

W
WhatsApp · Setstone
now
🎉 Sarah just booked a call with Lead Lab for Thu 2:00pm. Set by your AI, zero work on your end.
A ping the second a call lands. That dopamine hit, on autopilot.
// last 30 days
Live
Leads engaged
0
Calls booked
0
Hours saved
0
Commission saved
$0
Sales closed
0
Recovered by follow-ups
0
A dashboard your accountant would respect.
Your voice, cloned in text.

Trained on your real DMs, slang and pacing.

Official Instagram APIs via ManyChat.

Nothing that risks your account.

You own everything.

Your ManyChat, your calendar, your data.

06The Math

See what your inbox is quietly costing you.

400
$3,000
5%
Setter commission saved / year
$21,600
Hours of DM work saved / month
180
Pipeline recovered / year
$288,000

Estimates. Your dashboard tracks the real numbers.

07Done for you

This is not another AI tool.

Tools hand you a blank prompt box and wish you luck. Setstone is a service: we build, train and test your setter until you can't tell it from you.

01
Strategy call
we learn your offer and voice
02
Build and train
on your objections, proof and qualification bars
03
Test together
until it sounds exactly like you
04
Go live
and watch the dashboard

Live in under a week. You build nothing.

A note from the founder
J

I built Setstone after watching high-ticket offers bleed leads every single night. Everyone's inbox dies at 2am, so I built the setter that doesn't. It runs on my own account first: every DM you send it, every call it books with me, is the product demoing itself. Your leads deserve the same 40-second answer mine get.

Jamie · Founder, Setstone

Don't take our word for it.
Go test it yourself.

DM the word DEMO to @setstoneai.

Open Instagram

Takes 30 seconds. No signup, no email, just a conversation.

08Pricing

Less than a human setter's worst week.

10 Founding Spots

Founding Client

$497$297/month
Founding rate · Locked for life
One-time setup $500 waived for founding clients
  • Full done-for-you build and training
  • Conversational calendar booking
  • Follow-up and pre-call nurture system
  • WhatsApp booked-call alerts
  • Live dashboard
  • 0% commission, ever
  • Cancel monthly
Book a setup call

A human setter costs 6x more, then takes 5% on top.

Multi-account / Agency

from $1,497/month
Custom builds around your roster.
  • Several offers or accounts under one roof
  • Per-account dashboards
  • Priority support
  • White-glove onboarding

Runs on your accounts. You keep full ownership of your ManyChat, calendar and data.

Official Meta APIsYour accounts, your dataCancel monthly
09FAQ

The obvious questions.

If you sell something high-ticket and book calls to sell it, yes. The setter is trained per client on your specific offer, audience and qualification bars. The demo happens to sell a lead gen offer because that's what our own account sells. Yours will sell yours.

The next lead who DMs you should get an answer in 40 seconds.